June 17, 2025
(Originally published in the USAToday)
When Caribbean heritage meets Colorado’s entrepreneurial spirit, the result is Dr. Jimmy’s: a hemp-based skincare brand that’s redefining what it means to protect skin and the planet.
Founded by Dominica-born entrepreneur Elvis “Papi” Edwards, Dr. Jimmy’s was created to blend clean science, cultural authenticity and environmental responsibility. After years in the hemp industry, Edwards launched the brand in Colorado, where mountain air met island soul and sparked a mission that’s gaining national attention.
Dr. Jimmy’s flagship product is a reef-safe sunscreen infused with CBD and aloe vera. It’s cruelty-free, toxin-free and made with organically grown U.S. hemp. The formula avoids artificial fragrances and uses non-nano zinc, making it both ocean-friendly and skin-conscious.
The brand’s tone is as bold as its packaging. With taglines like “just put some Jimmy’s on it,” Dr. Jimmy’s brings a playful voice to serious skincare. But behind the cheeky branding is a commitment to innovation and integrity.
Recent studies suggest that CBD may support skin regeneration and reduce inflammation. Combined with aloe vera, the sunscreen offers a soothing experience for sun-exposed skin. While more research is ongoing, the brand’s approach reflects a growing consumer demand for cleaner, safer sun care options.
Additional research highlights a shift in consumer behavior: more individuals are choosing mineral-based sunscreens that avoid reef-damaging chemicals. Dr. Jimmy’s is part of that movement — offering a product that’s as good for the ocean as it is for the skin.
Beyond skincare, the brand is rooted in purpose. Dr. Jimmy’s partners with nonprofits like AccesSurf and is working toward a zero-waste supply chain. The company’s mission is to heal people, uplift communities and protect nature — while keeping things lighthearted and inclusive.
Limited-time offer: buy one, get one half off
For a limited time, customers can purchase any Dr. Jimmy’s sunscreen and receive a moisturizing product at 50% off. Use code REEF at checkout.
About Dr. Jimmy’s
Dr. Jimmy’s is a Colorado-based skincare brand founded by Caribbean entrepreneur Elvis “Papi” Edwards. With a focus on clean, reef-safe ingredients and a mission to give back, the brand offers CBD-infused products that are bold, effective and environmentally conscious.
To learn more or explore retail opportunities, visit www.doctorjimmys.com.
CBD products have not been approved by the FDA and are not intended to diagnose, treat, or cure any disease.